Case Study: Simple Send-Offs

An Incredible Return On Investment

 

To demonstrate how we can help, this is a sample case of a local funeral director customer, who has strong competition in his area. Despite investing in digital marketing, they hadn’t yet seen the solid improvements they were looking for. We have now significantly improved their visibility and engagement through targeted digital marketing. The results speak for themselves, and even just a small part of the work we've done has already delivered strong returns.

📞 Local Search Calls Surge

One key metric was the number of direct enquiry calls they received from local search results. In the previous month to writing this report (a 28 day February), they received 21 calls from local listings alone:

 

Compare that with the same period the previous year, when they had just 5 calls — that’s a 320% increase in local engagement:

Organic Visibility Across Search Results

Our efforts extend beyond just local visibility. Over a 3-month comparison period, clicks from wider search results rose from 297 to 532, which is a 79% improvement:

That’s a significant rise in potential families finding and connecting with their services.

📊 Estimated Website Traffic Growth

We’ve also seen strong signals of growth in overall online presence. This Ahrefs graph shows a steady and reliable increase in estimated website visitors and keywords: